Founded in 2009, Threads & Motifs staggered audiences with their inspired collections of ready-made embroidered sequined fabrics, introduced for the very first time in Pakistan's luxury clothing retail market. The brand developed a cult following in a short period expanding its reach to all leading cities both locally and internationally. Today Threads and Motifs continue to delight with their specialty thread worked fabrics as well as ready-to-wear pret worldwide. The premier fabric store consistently offers creative new intricate designs blending the most eclectic color palettes and quality embellishments in an astonishing variety for women of all age groups at affordable prices. While the designs and motifs are influenced by Central Asian and Turkish art, and Subcontinental Mughal florals, the cuts encompass both trendsetting modern and classic shapes to bring a send of diversity and richness. The innovative idea of offering completely finished fabrics led to a revolution with numerous new labels being born in its trail however the creative elements at Threads and Motifs retain distinctive originality. Currently, Threads and Motifs operates with multiple outlets in Karachi, Hyderabad, Lahore, Islamabad, Faisalabad, Sialkot & Multan. Their international presence includes Dubai, New York, Atlanta, Maryland, Houston, Toronto, London, Manchester, India, Mauritius, and Bangladesh among others. The label has also opened its online E-store that offers worldwide delivery of its latest stitched RTW collections.