Year 1992, LOGO came into existence, started manufacturing footwear, specializing in hand-made premium leather, high quality shoes. Back then, business was restricted to export, and the shoes were exported to parts of Europe, South Africa and the United Arab Emirates. The shoes are high quality, stitched to perfection, and are a trend setter in the industry. In 2005, the company stepped into own operated retail outlets, changing the course of the retail industry in Pakistan. Logo's first retail outlet opened in Faisalabad, the home town, which proved to be a huge success. Knowing the demand of the customers could not be met by one store, the company expanded at an accelerating rate, opening stores one after the other, moving from city to city.