The inspirational vision behind Karamel came from a mere love for cookies and nothing else. When Sheena moved back to Pakistan in her early twenties after 9 years of living and studying abroad, she saw a massive gap in the market for cookies as she had nowhere to go herself when she had a craving for her biggest sweet weakness! Sheena's passion for cookies, which initially bred within her own kitchen three years ago, has now managed to successfully and magnificently spread across the city and now country! In the past three years, her very vision has touched base with fans nationwide and has secured a special place in the hearts of millions of cookie-lovers. Not to forget, however- this is just the beginning! The idea is growing and is ready to set new benchmarks very soon with very exciting launches ahead!