The Sobia Nazir label is at the cutting edge of women's fashion and the most sought after designer label all over the UK, US, and Pakistan. Her clothes and accessories have appeared on the coveted covers and pages of magazines such as Libas, Asian women, Asiana, and style. One of the first to use semi-precious stones in her collections, Sobia manages to come up with outstanding collections every season and always rocks the catwalks. She is one of the designers who made it to DIFW. She has done numerous shows in Pakistan, UK, and Dubai and has always garnered a very positive response. Her exquisite designer wear stands apart from all other labels due to the unique blends of color, embroidery, and style. This unique style captures the mood, personality, and taste of women with breathtaking results.